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#Wordpress vip parse.lyfischeraxios software

In the long-term, Gernert says he hopes to bring deeper commerce insights to Parse.ly to help WPVIP clients better optimize for commerce."We're also excited about bringing on more product focussed people," Gernert says.WPVIP clients will get access to Parse.ly features, like content measurement and analytics and AI-driven content recommendations.What's in it for Wordpress VIP: In the near-term, all of WPVIP's enterprise customers will get access to Parse.ly's insights to measure and therefore improve their content, says Gernert. "We've been getting to know each other over the last few months.

"We don't just have a shared mindset, but a shared philosophy of distributed and remote work," says Sachin Kamdar, Parse.ly CEO and co-founder.

Employees from both companies are and will continue to be fully distributed.

All of Parse.ly's roughly 50 employees will join Wordpress VIP's team of 150 people.

In a statement, the companies said that more than 800 combined enterprise customers worldwide will have access to the expanded set of capabilities - including Spotify, CNN, The Atlantic, and Slack.

"Salesforce leading that round helped validate for us what we think is our opportunity for enterprise as a business," says WPVIP CEO Nick Gernert.ĭetails: The deal will bring shared benefits to the enterprise customers of both Parse.ly and WordPress VIP, of which there is overlap.

Automattic raised $300 million as a part of a Series D round from Salesforce Ventures in 2019, putting its valuation at $3 billion post-funding.

#Wordpress vip parse.lyfischeraxios software

Why it matters: The deal is the first large enterprise software acquisition for Automattic, the parent company to, Tumblr and other tech platforms that enable people to publish content to the open web. WordPress VIP (WPVIP), the enterprise arm of, is acquiring Parse.ly, a content analytics platform that's used by thousands of digital publishers.